For me, creative design isn't just limited to a specific field like print or web. Rather, it's an approach for solving problems.
Yes, creative design thinking can be used to present information on a page, solve user interface issue, or design a logo.
It can also be applied to design an entire brand system in which the logo lockup is a component of an entire system that follows through to every customer and staff touchpoint. Branding can range from the usual website, stationery and staff uniforms, to the way staff answer phones, the tone of voice used in internal and external communication, the vehicles staff drive, or the physical design of a shop. Every step is important in defining the user experience and lasting impression of the brand.
That's one way of looking at it.
The same design mindset can be applied to wider ranging issues, like how we can use better design to reduce waste and pollution. Because at the end of the day, all of the discarded packaging filling our landfills and oceans can essentially be boiled down to a design flaw. Often a cost, production, or demand driven flaw, but a design flaw nonetheless.
When I'm not designing…
I'm a keen surfer, always in and around the sea. Always being on the coast and seeing first hand the amount of pollution in our seas has left me with a desire to be as environmentally responsible as possible in all aspects of my life.
When I'm not in the sea I also enjoy seeking different perspectives of our world through photography. Although I've never had any training with regard to photography – I just wing it! – along with the postproduction, it regularly feeds back into my design work (the photos on this page are mine).
Recent Experience
Graphic Designer | Safearth
While overseeing an umbrella of the companies brands, I'm primarily tasked with the maintenance and development of the Safearth brand, developing it and taking it to the international market. With principal responsibility for the visual development of Safearth's first eCommerce web store, which was launched across multiple countries.
In my role I lead all aspects of the visual identity, covering:
• Brand, logo and corporate identity management
• Print media (brochures, manuals, stationery etc.)
• Digital media
• Front-end web design
• Software UI design
• Product visual design
• Technical illustrations
• Photography and video production
• Promotional products
• Conference exhibition design
January 2020–Present | Newcastle, Australia
Lead Designer | Nimbler Digital
In my short time as lead designer (limited time due to visa) I was entrusted with varying projects. From the complete rebrand of one of New South Wales’ largest law firms, East Coast Law–including websites, ebooks, signage, etc.–to an engaging, mobile-friendly, responsive website redesign of one of Australia’s leading live video streaming agencies, StreamingHouse, increasing engagement across the board.
January–June 2018 | Newcastle, Australia
Freelance Brand / Graphic / Web Designer
Regularly managed rebrands for existing companies, complete startup branding from scratch, along with marketing materials, website design and production. With other projects ranging from book design, to elements for trade show displays.
Although I consider myself a graphic designer first and foremost, having regularly worked on website front-end, I’m comfortable working with responsive, standards-based HTML and CSS, as well as content management systems like WordPress and SilverStripe.
2010–Present
Education
MA Graphic Communication - Distinction
University Of Glamorgan, Cardiff, UK | 2010
BA (Hons.) Interactive & Motion Design - 2.1
University Of Glamorgan, Cardiff, UK | 2009
HND Design for Interactive Media - Distinction
University Of Wales Institute Cardiff, Bridgend, UK | 2008
BTEC National Diploma in Multimedia - Distinction
Bridgend College, UK | 2006
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