Branding, style guide
GridFit services power supply industries including the national electricity grid, but also covers mining, solar farms, rail and anywhere else critical, high-power systems are used. For this reason a strong, but highly versatile brand was essential.
As a brand new company, we started from a completely blank page. It felt natural to implement structured grids to inform page layouts and logo design, as it reflects the precise work of GridFit. The page layout grid also forms the basis of the background pattern that is used throughout as a prominent brand element. Without being cliché, the pattern visually ties back into the electrical nature of the brand hinting at electrical grids, circuit boards, and blueprints while leaving it intentionally neutral enough for some viewer interpretation.